Today we speak with Wesley Virgin, a fitness expert who runs online exercise program, 7 Day Fitness. Virgin discusses why written content, or page text, is a central factor of his- or any homepage. Page text serves both basic and complex functions in the online marketing of your business. First, it communicates the information that is most important to prospective clients: what you do, and why you are good at it. "It should be clear and concise, but should reflect your knowledge and professionalism about what you're offering," says Virgin. A second purpose that page text serves is to incorporate keywords to attract the attention of major search engines like Google, Bing, and Yahoo so that they rank your page higher and steadily increase its visibility. At the same time, your page text should use these keywords naturally rather repetitively overloading your written content with them, as search engines will eventually blackball your page because it appears to be nothing but spam. "We realized that driving traffic naturally would mean more lasting exposure."
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