The Perfect Homepage

Published by: Jason Ciment 04-10-2014  |  POSTED IN: The Perfect Homepage

Why Is Such a Compelling Website

Here's a review of the salient points in this article by Paul Rouke from the UK analyzing why is such a compelling and persuasive user experience which can apply to our own websites - whether B2C or B2B.

1. Put social proof right on the home page where there is an interactivity component. So if it is a search box, then show recent search results or deals purchased from searches conducted. Let people see real actionable data that makes them feel, hey I can get some of that too.

2. Be clear what the page is about. Don't mix messages. Booking is clear, we are here to help you search for something. Call this Total clarity.

3. Modify the total clarity with a subheadline that further sets out your value proposition.

4. Address the WHY USE US question. Just list the top reasons people use your service or buy from you. Clear and concise. Use some good web copy too.

5. Have external endorsements from 3rd parties.

There's more and you can read the rest below and also see the link to Persuasive Principles they discuss.,2D50I,9O6NB4,8L0AR,1#i.merahmf8zex1vl
Thanks for reading. Jason.
P.S. Don't forget to subscribe below to this blog.
About Jason Ciment
Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on and his book on search engine optimization can be found at

This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.

Enter your email address below:

Delivered by FeedBurner


Value entered for e-mail is invalid
Passwords don't match
Please fill up missing fields below
Enter validation code
Or click here if you can't see the code clearly.


no comments found

Let's connect.       Request a free consultation/quote for your next website design or search marketing project.