Published by: Jason Ciment on 01-11-2011
Coming up with a memorable logo and catchy slogan when doing the website design for MagMall, my business magazine subscriptions service, was a critical step to take in the visual and verbal positioning of my brand. The explosion of online businesses has made it very difficult for any entrepreneur to make his or her messaging really pop to his or her targeted audience. The right logo with the right slogan can enable instantaneous communication and brand recognition. The most powerful examples of this kind of success are Avis (we try harder) or Amazon (earth's bookstore) but for a younger company like mine I knew I had to start building my brand with some basic and fundamental tactics. Read the rest of this blog post

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