Published by: Judy Cobb on 07-23-2013
A business website should always provide visitors with information that documents your business successes. Without this information, how can potential customers know the value of the products and/or services your business provides? And, more important, how can they see the benefit of doing business with you instead of all your competitors on the Web?
This information about your successes can include testimonials, descriptions of various customer solutions and case studies.
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Published by: Judy Cobb on 07-16-2013
A testimonial briefly describes someone's successful experience with your product or service. Testimonials are valuable assets on your website or blog because most people shopping for a product or service want to know that others have had a good experience doing business with you.
Here are some tips for writing testimonials that will get results.
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Published by: Judy Cobb on 07-09-2013
Blogs build credibility and a following over time. One useful or interesting blog post may draw people back a second time. It requires more than one effective post to build a following.
The key to a successful blog is maintaining a certain quality and consistency over time. If you regularly post to your blog, you will develop a style, voice and approach that make each post easier and faster to write. When you are getting started, however, each post may present you with unique challenges in identifying content and writing about your chosen topic.
Here are some suggestions that can get you started with a useful and interesting post.
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Published by: Jason Ciment on 07-03-2013
Published by: Judy Cobb on 07-02-2013
Blogs are a powerful marketing tool if used well. Regular blogs can offer useful information, entertain or combine those two qualities. If done well, a blog can provide new content that draws people to your website and gets them to return.
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