Want to gauge your site's usability for first-time visitors? An easy way to do this is to put yourself in their shoes and spend a few minutes playing around with your search function. Look up various products, services, or content you offer with slight variations in spelling or search terms. How accurate are the results that come up and how many attempts did it take to pull up what you were looking for, if it came up at all? If it took several tries, you may want to assess the search capabilities you offer your prospective clients within your site or risk a significant bounce rate.
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Which guidelines do you use when composing your description meta tags? Meta tags are significant because they affect what users will instantly see when they view your listing on SERP's; this bit of text is known as a "snippet," and optimizing it through the information you include can not only boost your rankings but catch the attention of your prospective customers. Snippets can be especially helpful for improving rankings for specific keywords, which can work in your favor if your immediate competitors are highly noteworthy and established brands, and such small steps pave the way for big click-through and conversion rates.
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How are you making certain you stay on track with each of your New Year's resolutions...or just making sure you're up for that early conference call Friday morning? With holiday break at its end and business back in full swing for most of us, it's essential to have a comprehensive and instantly accessible to-do list like Wunderkinder 6's very handy app, Wunderlist.
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What tools do you have for capturing great ideas for fresh content on the fly? Or rather, what do you do when you realize need to change material you just published from your PC after you've already headed out the door? One of the keys to succeeding in the growing Google economy is performing with real time immediacy.
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Do you ever venture somewhere and get the instant feeling you've been there before? This can happen online when we click on a website or inner page we've previously visited because nothing made it apparent we'd been there before, thus causing us frustration and eating up valuable time. And as you'll notice if you look at any of my Los Angeles website design clients' retuned sites, my team produces navigation that saves users' browsing time instead of wasting it.
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