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Traffic Tuesdays

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Published by: Judy Cobb on 11-28-2012
Simply put, Search Engine Optimization (SEO) allows you to draw traffic to your website by using terms (known as keywords) on your website that are most frequently used in online searches for your industry, products or services. Used well, SEO causes your website to be among the first "hits" on search engine results pages (SERPs). Read the rest of this blog post
Published by: Lisa Anderson on 11-27-2012
Maintaining your social networks is vital in keeping healthy business relationships and client satisfaction, which ultimately helps run a more efficient and successful business. There are countless ways to leverage social networks and social media to achieve these objectives. Lisa Anderson has 20 years of experience consulting businesses to improve their overall performance. She shares with us her top eight keys to success (from her ebook, Leveraging Social Networks to Drive Business Results): Read the rest of this blog post
Published by: Judy Cobb on 11-21-2012
Photographs, used intuitively, can improve the look and appeal of your website by adding impact and power. They can also strengthen the immediate impression visitors have of your website and improve the chance that visitors remain there instead of quickly navigating away. Appropriate photographs can also increase the SEO results for your website. Read the rest of this blog post
Published by: Judy Cobb on 11-06-2012
Every business owner not only decides which products or services to sell but also identifies the target market for those products or services: the group of people expected to buy the product or service. Each decision you have made about the physical elements of your business--location, floor space, office areas, displays and furniture--have all been made to appeal to your target market. Likewise, your advertising and marketing decisions have reflected the viewing, reading, social media and communication habits of the target market your business aims at. Read the rest of this blog post
Published by: Judy Cobb on 10-30-2012
In today's online business environment, your customers often rely on your website rather than your local community and reputation when they decide to buy your product or service. Your website must, therefore, establish your credibility as a reliable business that offers quality products or services. Read the rest of this blog post
 
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