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The Perfect Homepage

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Published by: Jason Ciment on 04-10-2014
Here's a review of the salient points in this article by Paul Rouke from the UK analyzing why BOOKING.com is such a compelling and persuasive user experience which can apply to our own websites - whether B2C or B2B.
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Published by: Jason Ciment on 05-18-2011
A visit to your homepage should enable users to find as much information as possible using the minimal number of clicks necessary. Putting yourself in the shoes of your prospective customers should give you an idea of what they will expect from your products or services and how they will search for them. Oftentimes, shoppers' searches are led by highly particular goals. This is why the composition of your navigation menu plays an important part in your messaging as it can convey very specific details of your brand in a succinct and instantly visible form. Furthermore, the placement of navigation menus can not only enhance the usability of your site, it can also help it achieve higher rankings on SERP's by employing relevant keywords. For an example of a navigation menu that reflects insight into user needs, talk to Joel Perkowski, owner of Grand Party Settings. Read the rest of this blog post
Published by: LA Dezign.com on 05-14-2011
To establish your value and credibility, an ideal homepage should catch a user's attention and immediately start building their trust in your brand of products or services. It is this trust that instigates the trigger point, meaning the moment a shopper is won over into becoming a buyer. Trigger points are critical when you are promoting a product because there are thousands of product pages for millions of product types. Products need to make a distinct impression on your prospective customers, namely if their product search is based on need rather than desire. Desire-based searches can be satisfied flexibly, while need-based searches are usually conducted based on a list of criteria and can be more time-sensitive. Read the rest of this blog post
Published by: Jason Ciment on 05-04-2011
When you are in business to sell specific products, chances are you have competition so your homepage is under added pressure to catch a user's attention. With online attention spans waning faster and faster, you will want to be as forthright as possible with what youre offering and why it's good. Stating this with a lot of descriptive written content may get this point across, but few first-time visitors will have the patience to stick around and read it. Particularly in the case of a product-oriented homepage, people respond more positively to visual stimulation and connection points. Showing them who has trusted your products presents an eye-catching patina of credibility and among the best tools for this job is a striking list of recognizable list of clients. Read the rest of this blog post
Published by: Jason Ciment on 04-21-2011
When creating your homepage, it's smart to focus on search engine optimization strategies that are immediately visible to users like your domain name, page text, navigation features, and other related elements. However, it can be easy to forget the other options that aren't in plain sight but that also affect and influence your rankings. Among these less obvious optimization strategies are items call "meta-tags". Read the rest of this blog post
 
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