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The Perfect Homepage
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Published by: on 02-28-2011
Learn how to use an opt-in form to increase conversions: [1] Grab Your Visitors' Attention; [2] Learn About Your Visitors (Without Their Realizing It); [3] See How www.Scantronix.net Attracts Qualified Leads With Their Opt-in Form.
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Published by: on 01-22-2011
A homepage makes a great first impression by anticipating users' needs. A key means of doing this is by addressing their questions and concerns without making them search for the answers. We've discussed several ways to tell your prospective customers what you offer and why your brand is the best, but there is yet another important question they will pose: who do you work with? An industry specialties list provides a well-defined answer for this question. Such a list forges a connection point between you and your visitors by demonstrating credibility based on prior successes, and that is a contributing factor in why you are the best. "When your business is based on servicing other businesses, an industry specialties list is a must," attests Mike Lefkowitz, CEO of ECS Business Services.
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Published by: on 01-12-2011
Upon looking at your homepage, a visitor should be able to easily determine what you do, who you do it for, and why you are the best at it. A simple way to display all three of these aspects of your business is through the inclusion of partner logos. Today, we are interviewing Peter Preuss, who runs United Layer, a colocation hosting company. Preuss acknowledges that regardless of what specifics he is offering, chances are he is not the only colocation provider out there. The question is, how will he show his prospective clients that he is providing the best colocation available to host their server? It is necessary to demonstrate your credibility, says Preuss, as your own claims in plain text are not always adequate proof. We needed striking and recognizable partner logos.
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