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A Minute With Jessica

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Online Privacy - the Sovietization of Personal Space Online
Published by: LA Dezign.com on 06-08-2012
Online Privacy - the Sovietization of Personal Space Online
If we keep relinquishing our personal data to companies, we lose our privacy and individual space, which I highly doubt will be good for our collective good. Even if we have nothing to hide, we lose control over our own lives when big business can stalk us and manipulate our behavior. Whether or not we actually have any control over anything anyways in the grand scheme of life is another issue and best left for spiritual debates. Read the rest of this blog post
Fruit for Thought: Brain Research and the Modern Workplace
Published by: Jessica Brozyna on 05-01-2012
Fruit for Thought: Brain Research and the Modern Workplace
Reading up about psychology and developments in neuroscience is the equivalent of a car owner actually opening up their manual and learning how to fold down the backseats or how to program the radio. If you are trying to be an effective leader, the more information you have about how your employees' brains work, the more effective you can be at keeping your business "machine" operating optimally. Read the rest of this blog post
Published by: Jessica Brozyna on 04-27-2012
Is Your Website Friendly or Hostile? Here are 5 Criteria to Help You Find Out
Despite the fact that there are formal usability principles that guide the planning and development of successful websites, there are still so many sites that miss the mark in terms of basic GUI performance. Look at it this way: you wouldn't invite someone to your house for dinner and then immediately dive into a game of hide-and-seek with your unsuspecting visitor (unless you are under age ten or crazy), so why would you get a visitor to the site and leave them wondering what the heck you do or what the heck is wrong with you. Read the rest of this blog post
Growing Business Leads: Watch What Consumers Do, Not What They Say
Published by: Jessica Brozyna on 04-16-2012
Growing Business Leads: Watch What Consumers Do, Not What They Say
Are people spending time on your site or do they leave when they get there because they get confused about what you sell or think your lime green flashing logo is a bit unprofessional for a koala bear site? On the other hand, if viewers are spending a decent amount of time on one particular page, pay attention to what words worked to get them there and what is good about the page. For example, may you see that people spent more time looking at pictures of stuffed squirrels this year instead of pandas. Or heck, maybe you see that the release of a new Chipmunks movies has a direct correlation to the traffic to your stuffed chipmunk page. Bottom line is that if you are not watching your analytics closely you are missing out on opportunities. Read the rest of this blog post
When Time is Money, is Faster Always Better?
Published by: Jessica Brozyna on 03-29-2012
When Time is Money, is Faster Always Better?
How can we now draw the lines between �my time�, �gadget time� and �work time� when we live via smart phone? And now, with the acceleration of communication times and our constant reachability, relationships can meet strife when one person doesn�t get a text reply back in less than 24 hours. This begs the question: Is anyone really relaxing anymore? Read the rest of this blog post
 
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