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Published by: Judy Cobb on 10-01-2013

Writing for the internet requires that text be short and pithy. Website visitors are looking for specific information and want to be able to grasp essential information quickly, or they move on to another website.

 

As a result, many websites feature lots of quick facts, hoping that one or more of the facts is what a visitor is looking for. That content strategy makes sense on the surface, but often proves to be short sighted and limiting.

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