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Published by: Jason Ciment on 07-06-2011
How Successful is Your Website at Connecting with its Audience? When you think about the potential of a website to inspire a customer to reach out and touch you, it's critically necessary to ensure you have compelling "touch points" to enable a customer to feel that at least it will be easy to make that connection. In our 22 Step web site design and conversion assessment process, we spend a lot of time with clients trying to uncover different ways of helping them design a website that connects with potential and prospective customers. Essentially, any business with a presence online would agree that you want to foster connection points to your targeted customers any way you can. Read the rest of this blog post
Published by: Jason Ciment on 07-05-2011
When composing, tagging, and linking your website�s text and copy, it is important to be selective and strategic if you want to drive serious traffic from search engines like Google and Bing or even the more selective search sites that are more industry specific. Search engines in general analyze all the text on your site encoded with HTML tags and they monitor whatever text is hyperlinked or tagged. Considering the priority placed on the "anchor text" of your links, don�t waste the opportunity to be noticed with superfluous text, like �click here� or �welcome to my site.� Read the rest of this blog post
 
 

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