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Published by: Jason Ciment on 01-23-2012
When was the last time you needed to find the answer to a question on the spot? This happens to most of us several times a day, so most the most likely answer is Google, right? Well, think about when you need the answer to a conditional, multi-level question. Entering it into a search engine- even in quotes- will pull up related information and links but finding a precise, whittled-down answer is a little harder. However, features like Siri and apps like Wolfram Alpha are making it much easier to perform research and devise solutions in seconds. Read the rest of this blog post
Published by: Jason Ciment on 01-18-2012
Aside from "click misery," what other site navigation issues can plague users? There are numerous features and programs that served the now dwindling printed world well that are not carrying over to the Google world as smoothly, and the presence of PDF's on websites is one of them. You'll notice that no portion of my Los Angeles website design site presents you with a PDF file, and that is because my team and I are aware that if it did it would inspire lots of eye rolls, groans, and bounces. Yet, there are still quite a few websites that employ these files, often in excess. Read the rest of this blog post
Published by: Jason Ciment on 01-17-2012
How resourceful are your methods of reaching out to new users? Employing interactive online marketing that engages prospective customers by showing not only what you do but why you're good often reveals that your targeted audience is even bigger than you think. We pointed out guest blogging and replying to comments as a way of communicating with your users and writing pillar posts as a means of demonstrating your brand's knowledge and value, and now we'll get into a means of bringing these benefits together: participating in Question and Answer sites. Read the rest of this blog post
Published by: Jason Ciment on 01-13-2012
What do you do when you're in a library, quiet office setting, or simply without your earphones or functioning sound and want to watch an online video? It could be anything from a smartphone tutorial to work-related content to the au courant funny cat video, but in most cases it's neither helpful nor entertaining if you can't hear what's being said. With online video content becoming more prolific every day, it makes sense to have a handy (and free) download like JustSubsPlayer. Read the rest of this blog post
Published by: Jason Ciment on 01-11-2012
Want to gauge your site's usability for first-time visitors? An easy way to do this is to put yourself in their shoes and spend a few minutes playing around with your search function. Look up various products, services, or content you offer with slight variations in spelling or search terms. How accurate are the results that come up and how many attempts did it take to pull up what you were looking for, if it came up at all? If it took several tries, you may want to assess the search capabilities you offer your prospective clients within your site or risk a significant bounce rate. Read the rest of this blog post
 
 

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