Web Design Wednesdays
Always Offer Your Users a Simple Way 'Home'
Well, this can also apply to determining how to optimize your business website.
One of the most helpful ways to avoid web design mistakes is to recall your own visits to sites that already made them and ended up putting you through a less than convenient browsing experience you don't want your own visitors to endure.
As we have discussed on several other Web Design Wednesdays, making your online presence user-friendly is all about putting yourself in your users' shoes and behind their cursors. I know one basic detail- or lack thereof- that really gets under my skin is the absence of a HOME tab.
When I'm advising my Los Angeles web design and search engine optimization clients on how to enhance their own companies' sites, I emphasize the need to minimize the number of clicks a user needs to get from one place to another.
The less they have to do to find information the better, and for the purposes of catching users’ attention one of the most informative pages in your site is frequently the Home page.
From client spotlight lists to testimonials to opt-in forms, there is plenty of content typically located on your Home page that I like to revisit before deciding to inquire about or even purchase products or services, and I don’t like being put through "click misery" or "the Back button blues" to get there.
This is why you'll notice that every page of this site displays a tab linked to Home.
The inclusion of the ever present Home option will save your prospective customers time and frustration, especially if they entered your site by clicking from a search engine or another website, as using the Back button in this case would just take them back where they started.
User consideration equals user conversion, and that is something to write HOME about.
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Formerly an attorney and CPA, Jason has been working online since 1997. His columns on affiliate marketing can still be found on www.Clickz.com and his book on search engine optimization can be found at www.seotimetable.com.
This blog is published 4x per week and covers website design and SEO tips as well as a wide range of tips and advice for working and living online more efficiently and enjoyably.
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