What are some specific, technical factors that influence traffic and ultimately ranking and visibility of your company? That is certainly a question that most of my Los Angeles website design clients when we begin the first stages of their SEO campaigns. Although the Google algorithm is always changing, there are indeed a handful of terms it is important to know and understand in order to generate organic and lasting traffic and SERP rankings. For this Traffic Tuesday, we'll briefly go over nine of them:
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Do you have a quick and easy means of seeing who links to your company website or blog? While various social media sites like Facebook, Twitter, and others send alerts when you receive a mention, share, or retweet, it's the placement of those backlinks that really count when it comes to pushing traffic so why shouldn't you have a way to view them? With Open Site Explorer, you can view the basic, important data of sites that lead back to you.
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Keyword research can help you gauge how users will respond to terms relevant to what you do and offer, but how do you anticipate their reaction to your landing page? The amount of time people spend on your home and inner pages is, after all, an important factor in the success of your SEO campaign. Long-term and legitimate rankings come from users' stopping to smell the roses rather than getting bored or frustrated and bouncing. While their individual preferences might seem time-consuming and impractical to try and predict, FiveSecondTest reveals it can happen a lot faster and quicker than you think.
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How do you structure your online marketing campaign to effectively and specifically target your prospective clients? Gauging the frequency with which your first and second tier keywords are used is only one step. The next step in successful, organic search engine optimization is determining how and where users are discussing and seeking out your product or service. This element of keyword research can prove to be very time-consuming, but fortunately apps like Social Mention have come along to make the process a little speedier.
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What steps have you taken to reduce the bounce rate of your company website? That is, when a user visits your home or any of your inner pages, are there any elements (or lack thereof) that might cause them to quickly lose interest, leave, and click through to one of your competitors? Well, if they are greeted with pages that are slow to load, or fail to load entirely, that will become a moot point as most users will leave rather than wait to even have a look around. Aside from reliable web hosting, you need an easy way to keep tabs on any problem pages, and Pingdom is a handy resource for doing just that.
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