Taking Your Traffic to the Top Can Be All in the Timing

How often have you posted content that you knew was gold, but that garnered only a handful of Likes, comments, and shares? Oftentimes, this outcome has less to do with the relevance or value of the content itself than it does when you decided to put it out there. This is why it is important to spend some time determining on what times and days of the week are the maximum numbers of users from your targeted audience going to be online.

While many of the enhancements and updates my Los Angeles website design team and I make to our clients' sites are ongoing, a social media or blog post that is geared towards building traffic needs to be added in a timely and strategic fashion to gain momentum and visibility. According to a recent study by SocialFresh, the estimated "shelf life" of a Facebook status update is approximately 3.2 hours before it gets lost in the shuffle of the timeline; that's not a lot of time to get noticed, so you'd better choose that slot carefully.. While user engagement times for this and other social media sites can vary, knowing general heavy traffic times will give you a competitive edge, which is why this study by Sharaholic is pretty helpful.

To sum it up, prime posting times are generally just prior to the average work day start, that is before 9am, as high numbers of people start out the day (it's okay, we all deserve a little procrastination) by checking their personal feeds and social media accounts, or between noon and 3pm when they are typically on breaks. Mondays, when we tend to be a little busier, yielded surprisingly high numbers of page views, but Thursday and Friday reigned for rates of social shares.

Thanks for reading. Jason.
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