Web Design Wednesdays
Telling the story of your business on your website provides you with several advantages.
1. Your story engages people who are looking for your product or service in ways a fact-based website cannot.
Writing for the internet
requires that text be short and pithy. Website visitors are looking for
specific information and want to be able to grasp essential information
quickly, or they move on to another website.
As a result, many
websites feature lots of quick facts, hoping that one or more of the facts is
what a visitor is looking for. That content strategy makes sense on the
surface, but often proves to be short sighted and limiting.
Recent posts have talked
about the role of requirements when you create, redesign or generally improve a
website. This week, I saw an excellent example of what can happen when a
business owner concentrates so hard on new website features that successful
features from the old site get lost in the shuffle.
The business sells one-of-a-kind collectibles. Once a month, they have a showroom sale and frequently run high-end estate sales. Their old website was kind of a workhorse. It looked fine, but had no special graphics or design. Read the rest of this blog post
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