WEB DESIGN & INTEGRATION
B2B Ecommerce Website Design
The primary goals of a design project are about more than just creating a professional and attractive looking site.
Successful website design projects are about creating a well organized website experience that easily meets your clients' needs for the products and services that you sell and that delivers a visual impact of your brand and services that keeps your clients coming back year after year.
Our big-picture approach means that you need a site that is both intuitive to use and functionally sound with a strong, scalable technology platform that can grow with your business at an ROI your company can afford. Secondly, you want the content on your site to ensure clients keep you in consideration throughout all phases of their buying cycle.
For each page that we identify, we also want to answer the question which is "What do I want the customers to do when they reach this page?" The answer to this question could be:
As part of our 3-step process we then design mockups for each of the page stylings that have been selected. Examples of page styles may include:
Successful website design projects are about creating a well organized website experience that easily meets your clients' needs for the products and services that you sell and that delivers a visual impact of your brand and services that keeps your clients coming back year after year.
Our big-picture approach means that you need a site that is both intuitive to use and functionally sound with a strong, scalable technology platform that can grow with your business at an ROI your company can afford. Secondly, you want the content on your site to ensure clients keep you in consideration throughout all phases of their buying cycle.
Finding the Best Design and Integration Solution
Our total business to business approach can applied to a variety of business needs such as increasing prospective leads, improving conversions, attracting more referrals, driving more customer loyalty, or decreasing overhead, expenses, and site management inefficiencies. Some other benefits of a b2b website may include:- Communicate more with existing and prospective customers
- Attract more potential customers with online marketing efficiencies
- Build your reputation online with high ranking search engine optimized pages
How Complicated Will Designing our B2B Website Be?
Our 3-step process for designing a b2b website starts with listening to your needs and your customers' desires. From this business requirements assessment we build a preliminary sitemap of the pages your site will need and the features it will need to offer to the different types of customers you service in the varied industries in which you operate. Here are some of the objectives of our site assessment process:- Educate ourselves to understand your market and industry
- Identify your priorities with your web site goals
- Make lists of targeted clients and industries your specialize in
- Gain a better understanding of your company philosophy and how it sets your apart from other service providers
For each page that we identify, we also want to answer the question which is "What do I want the customers to do when they reach this page?" The answer to this question could be:
- Click through to another page
- Add something to a cart and make a purchase
- Fill out a form to either subscribe to a newsletter or request more information
- Pick up the phone or click a live chat button to contact our company
As part of our 3-step process we then design mockups for each of the page stylings that have been selected. Examples of page styles may include:
- Home page
- Company information page
- eCatalog section including category listing and product pages
- Contact us form with Googlemap image
- Opt-in lead generation forms to request more information
- Services section with one or more services oriented pages
- Testimonials database
- Team profiles of company employees
- Case studies area with rich media including powerpoints, PDF's and videos
What Should I Look for out of My B2B Website?
For your b2b website to achieve top visibility with good conversion rates, here are a list of objectives you should pursue with your website design and integration firm:- Set your website apart from its competitors by highlighting the competitive advantages you offer both with your products and services
- Plan ahead to ensure your pages are search engine friendly so potential customers searching for companies, products, and services like yours will find you listed first on the search engine results
- Present an intuitive, user-focused information architecture to enable visitors to find what they need quickly and easily
- Be creative and stimulate customer interactions to turn more visitors into qualified leads and sales
- Use guides and FAQ sections to help visitors speed up their decision making process
- Hire professional copywriters to prepare copy that compels your visitors to act on your site.
- Monitor visitor behavior and conversions through web analytics like Google Analytics