At a Glance:

Web Site Design Concept Considerations.

1. Photo of site owner is segmented from the rest of the site for clearer branding purposes.
   
2. Middle column includes links to most important areas of the site connected with the photo as well.
   
3. Homepage lists the services being offered for instant access for initial site visitors.
   
4. The dark grey coloring with the gradient effect evidences a very sophisticated and well thought structuring of the site.
   
5. Lead generation tactics accomplished by newsletter signup section in the middle column.