Web Site Design Concept Considerations.

1. Large banner across top navigation area clarifies main selling proposition of the site.
   
   
2. Recent news section makes site appear more current, more timely and more believable.
   
   
3. Breadcrumbs in top area gives easy access to other pages of the site.
   
   
4. The white text on the blue background is non-standard and catches more attention because of it.
   
   
5. Capture email addresses of your visitors with an incentivized newsletter signup.

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