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Published by: on 03-21-2011
Have you considered how important a strong headline can be for your website?
The text that you choose to make into your headline needs to be chosen carefully as it will typically be the first thing visitors read on your site. Your headline must first catch their attention and then, concisely explain to them what you do and why you're good. If the initial messaging of your headline is inauthentic, vague, or uninformative, a prospective customer may choose to move onto another site rather than continue looking through yours. A headline can also serve as a valuable showcase for your primary keywords. Generic placement of your keywords does nothing to set your brand apart to users or search engines, but thoughtful headline composition can garner the positive attention of bots and humans alike. CEO Barry Yarkoni certainly considered the value of a carefully worded headline when his company's Vinomis website was being created.
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Published by: on 03-11-2011
Today we speak with Wesley Virgin, a fitness expert who runs online exercise program, 7 Day Fitness. Virgin discusses why written content, or page text, is a central factor of his- or any homepage. Page text serves both basic and complex functions in the online marketing of your business. First, it communicates the information that is most important to prospective clients: what you do, and why you are good at it. "It should be clear and concise, but should reflect your knowledge and professionalism about what you're offering," says Virgin. A second purpose that page text serves is to incorporate keywords to attract the attention of major search engines like Google, Bing, and Yahoo so that they rank your page higher and steadily increase its visibility. At the same time, your page text should use these keywords naturally rather repetitively overloading your written content with them, as search engines will eventually blackball your page because it appears to be nothing but spam. "We realized that driving traffic naturally would mean more lasting exposure."
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Published by: on 02-28-2011
Learn how to use an opt-in form to increase conversions: [1] Grab Your Visitors' Attention; [2] Learn About Your Visitors (Without Their Realizing It); [3] See How www.Scantronix.net Attracts Qualified Leads With Their Opt-in Form.
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Published by: on 01-22-2011
A homepage makes a great first impression by anticipating users' needs. A key means of doing this is by addressing their questions and concerns without making them search for the answers. We've discussed several ways to tell your prospective customers what you offer and why your brand is the best, but there is yet another important question they will pose: who do you work with? An industry specialties list provides a well-defined answer for this question. Such a list forges a connection point between you and your visitors by demonstrating credibility based on prior successes, and that is a contributing factor in why you are the best. "When your business is based on servicing other businesses, an industry specialties list is a must," attests Mike Lefkowitz, CEO of ECS Business Services.
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Published by: on 01-12-2011
Upon looking at your homepage, a visitor should be able to easily determine what you do, who you do it for, and why you are the best at it. A simple way to display all three of these aspects of your business is through the inclusion of partner logos. Today, we are interviewing Peter Preuss, who runs United Layer, a colocation hosting company. Preuss acknowledges that regardless of what specifics he is offering, chances are he is not the only colocation provider out there. The question is, how will he show his prospective clients that he is providing the best colocation available to host their server? It is necessary to demonstrate your credibility, says Preuss, as your own claims in plain text are not always adequate proof. We needed striking and recognizable partner logos.
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Latest Blog Posts
- Bold Headlines Positions Health Product Brand (#7) - Vinomis.com
- Relevant Page Text Attracts Search Engines (#6) - 7DayFitness.com
- Smart Opt-In Form Great for Filtering Leads (#5) - Scantronix.net
- Industry Specialties List Connects with Building Owners (#4) - ECSSaves.com
- Client Spotlight Uses Partner Logos to Build Trust (#3) - UnitedLayer.com Seo Resources
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