Web Site Design
Proposal
Friday, March 23, 2007
Project
Overview
DESIGNCLIENT requires a new web site to be designed for the
purpose of offering consulting services and workshops and events to its clients.
As
an integrator of E-commerce and content management software for several years, LaDezign.com
has the business and technology experience to meet the requirements of this project.
We will not only design a compelling online solution, but will also help to
ensure that your site integrates into sound business processes.
The
base system LaDezign.com recommends already includes a large variety of
features to help make your online project a success. These features include
easy web-based administration, live reporting statistics, event registration,
membership management and payment modules. Additionally, because of the portal
platform we intend to integrate, you will also receive many content management
components like news and article publishing, video, podcasting, photo
galleries, multiple newsletters, events calendars and more.
The
project should be executed in 2 phases over a 4-6 week period from date of
execution of this proposal.
LaDezign.com
will also ensure that the platform is compatible with the goals of your site’s
unique and compelling visual identity. We meticulously address every visual
aspect including brand execution, design implementation and content integration.
About LaDezign.com
LaDezign.com has offices in
To ensure a smooth client integration process, our “Professional Services”
division employs a “Solution Delivery Methodology” that takes advantage of a
proven, rapid, repeatable, low-risk implementation process, reusable tools and
modules, and cross-functional service teams to ensure a competitive advantage
for our customers. In plain English, this means that our project implementation
team has the skills necessary to adapt the core WebCart engine for each
client’s unique and even peculiar needs.
Historically,
the WebCart platform has been sold to businesses and organizations around the
world for over 10 years and it is in its 11th version now. It was
completely rewritten 12 months ago into a more robust and scalable platform
built in PHP and MySQL and utilizes the Zend optimizer for faster response
times as well as encryption.
Site
Design/Development Process
At
LaDezign.com, it is our approach to ensure that all development is designed
with our client’s resources in mind. We understand that Internet development
needs to be a collaborative process to ensure that sites maintenance is easily
operated and that web technology is applied to yield the most benefit to you
and your site visitors.
We
will give you the advantage of working with a full-service technology company
that will utilize only stable, up-to-date and compatible technology for your
site. We also have the ability and experience to make sure that the site can
integrate with most legacy business software you currently have in place. Our
solution is scalable, allowing your company to expand content, format and web
features in the future.
The first priority in implementing a
new web site solution is to assemble a list of content requirements (i.e.
pages) that the web site must contain in order to fulfill its various
objectives. This list, which is then transformed into a navigational structure
and general site outline, will be provided by DESIGNCLIENT (“ DESIGNCLIENT OUTLINE”).
Further consultation with DESIGNCLIENT will involve adding and subtracting
pages from the list and then reorganizing the linking structure until a final
web site structure including all navigation paths is confirmed. Appendix A
includes an outline of the functionality envisioned for this project.
Our Process:
1. Consultation
This
will involve reviewing functional requirements, recommendations, design guides
or brand specifications you have compiled, and a discussion regarding any
recommendations for the site’s layout. For DESIGNCLIENT this will also include
an initial review of the different initiatives you intend to promote through
the site plus an analysis of best business practices of similar sites.
2. Base Installation and Modifications
Includes
setting up the development environment, the database, and the base system. It
will also include making any required modifications to the base system (changes
within existing site administration areas, as oppose to module development).
This will often be done in tandem with the graphic integration process.
3. HTML Template Creation
At
this point we will develop the integration page templates for the basic page
types the site will utilize and these will then be handed over to developers.
We envision the following pages to be included in your site:
·
Home
page
·
Client Solutions
·
About Us
·
Consultant Profiles
·
Testimonials
·
Contact Us
·
Public Workshops
·
Public Workshops Registration form (including payment options)
4. Testing
LaDezign.com
will ensure that all features are working correctly and that the site maintains
functional and visual integrity across all major platforms.
5. Modules Integration and Augmentation
This
includes the addition and custom programming of any features that are not
currently part of the base installed system.
6. Launch
Website
Functionality
1. User-friendly interface
including the integration of current or additional graphical elements to the
back-end to keep with the DESIGNCLIENT branding requirements and reflect the
colors, image and look and fell of your brand identity.
TIMELINE
In the first phase, LaDezign.com will work with
DESIGNCLIENT staff to complete the DESIGNCLIENT OUTLINE
navigation structure for the site. This will include utilizing
the list of content areas identified in the DESIGNCLIENT OUTLINE and selecting which areas should be part of the site
structure for the initial launch. Considering that there are budget constraints
in any project, the idea of the DESIGNCLIENT OUTLINE is
to give a very detailed analysis of best practices of similar sites and then to
work with DESIGNCLIENT staff to come up with a priority list of which areas to
focus on for site launch and which areas to add in the future.
A password-protected site administration area will
be developed. From this area,
DESIGNCLIENT will be able to:
Once the navigation and site structure is confirmed,
LaDezign.com will work with DESIGNCLIENT staff to develop and integrate the graphics
and content into the full site design project.
There is a certain amount of give and take in the integration
process because we must take into account personal preferences, local
preferences, and other design considerations.
As to the variance of 2-4 weeks, the primary reason
for this is scheduling. We anticipate that between renditions of designs and
integration, there will be gaps in time as DESIGNCLIENT staff will need to
coordinate meetings internally just to review designs and assemble comments to
move the project along. The faster the comments are forthcoming, the faster the
project can be completed.
As the design is competed, LaDezign.com will work with DESIGNCLIENT staff
to upload and enter content into the site. This will include filling out ALL
necessary pieces of information on each web page plus uploading any required members,
documents, databases, images, videos or audios. The speed at which content is
transferred into the new platform will determine how quickly the site is ready
for launch.
LaDezign.com anticipates that there will be improvements and additions to
the site structure and design over time. As such, the DESIGNCLIENT OUTLINE is conceived as a framework to highlight MOST of the
possibilities available to build into the site. Certainly some items will be
“left behind” either because of budget constraints or as strategic decisions
because they are not vital or less important to the initial success of the
project. LaDezign.com will work cooperatively with DESIGNCLIENT staff to assess
future needs throughout and after the initial project completion.
Website Hosting Setup
We provide Linux servers which we host for you in
If you feel you need more robust hosting we would be
glad to discuss dedicated hosting options or another hosting company.
The cost for hosting can be found in the “Hosting
Costs” at the end of this document.
Registered user access to the site will be
restricted by a username and password. We recommend that you purchase an SSL
certificate and that all personal information is communicated to the server
under encryption. Access to the Administration section of your site will also
be restricted by a set of usernames and passwords.
As an ongoing project dependent upon three major
components/platforms of modern web development (Apache, mySQL, PHP), our platform
offers ongoing security updates to address issues or changes in these
components as well new internal security concerns.
Apache, mySQL and PHP have their own development
cycles and security updates of course. Hosting services will usually update
these components for you. LaDezign.com does not take responsibility for making
these updates and with most hosting companies will not have the privileges to
do so.
Pricing
The pricing is based on 5 factors: Software License
(if applicable), Customization, Design Integration, Hosting and Support.
What appears below is a detailed analysis of how
each of the 5 factors may be priced. The customization, design and integration
fees are a one time charge.
i.
Reporting
and Trucking
ii.
Billing
and Payment
iii.
Event
information and Registration and other forms
iv.
Email
system
Terms & Conditions
In no event shall LaDezign.com be in default of its
obligations under this agreement (the “Agreement”) or incur any liability to
DESIGNCLIENT (the
“Client”) because of failure to perform or delay in performance of services
to be provided by LaDezign.com under this agreement where such failure or delay
is caused by any event beyond the control of LaDezign.com, including, but not
limited to, any of the following events; acts of God, acts of terrorism or war,
legal acts of public authorities, strikes, picketing, riots or other civil
disturbances, failure of communication, or power supply or mechanical
difficulties with the equipment which could not have been reasonably foreseen
or which should have been reasonably prevented.
No action to enforce any claim arising out of or in
connection with the transaction which is the subject matter of this Agreement
shall be brought by Client against LaDezign.com more than one year after the
cause of action has occurred.
Client acknowledges and agrees that, in the unlikely event of
damages arising out of and directly resulting from LaDezign.com’s involvement
in the aforementioned Client project, LaDezign.com is under no circumstances
liable for repayment of damages beyond the professional services fees paid by
Client specifically related to such damages.
LaDezign.com makes no warranties, whether written, oral or
implied, including any warranty of merchantability or warranty of fitness for a
particular purpose.
Both
LaDezign.com and Client agree not to hire or solicit employment of personnel employed by the other company during the
course of this Agreement or renewal or extension of the Agreement and for a
period of one year after the conclusion of this Agreement. However, in a
situation that Client desires to employ an employee of LaDezign.com on behalf
of Client or any third party, Client agrees to compensate LaDezign.com for such
loss with $50,000 or 50% of gross annual compensation of such employee,
whichever is higher.
Note: These costs do not
include any applicable federal, state, or local sales or use taxes, or freight
charges.
If travel, lodging, or out-of-pocket expenses are required
for the purpose of this project, Client will reimburse LaDezign.com for
approved expenses upon presentation of related invoices.
LaDezign.com consultants are available to begin procurement
of software within 7 days of execution of this agreement and receipt of service
payment and deposit for hardware and/or software. Any delivery times quoted by Vendor or its
personnel are estimates only and Vendor shall not be liable for any delays in
delivery.
It is Client’s responsibility, without charge to LaDezign.com,
to provide and prepare a site for the installation of the system in accordance
with specifications supplied by the LaDezign.com.
Notwithstanding the place where this Agreement may be
executed by either of the parties hereto, the parties expressly agree that all
terms and provisions hereof shall be governed by and construed in accordance
with the laws of the State of
This Agreement contains the entire understanding between the
parties with respect to the services to be performed and materials and Client
property to be delivered under this Agreement and supersedes any previous
related written or oral understanding.
This Agreement shall not be amended nor shall any waiver of any right
hereunder be effective unless set forth in a document duly executed by the
parties.
Name: _______________________________
Signature: _______________________________
Title:
_______________________________
Date: _______________________________
Appendix A
Overview of Added Content Management
Functionality
This section outlines an overview of
the online administration
tools for managing the content and look and feel of your portal web site.
1. Written Content:
o
Blog – Includes main features to
manage multiple blogs with readers’ comments
o
Articles – Use built-in MS Word type
of browser-based text editor to write and format unlimited number of articles
which can be categorized (multiple number of categories too) as well as
“Tagged” for social bookmarketing purposes.
2. Digital Content
o
Photos - Categorize digital photos
and post them in multiple galleries. Visitors to web site can even rate or
comment on the photos in real time.
o
Videos - Post videos for people to
watch instantly. Videos can be cross-categorized and stored in multiple
galleries.
o
Music - Upload your favorite mp3
music for easy access. Utilize podcasting options for uploading and sharing
audio recordings of events and speeches.
3. Networking
o
Events Calendar – Post events into an
online calendar. Each event can be categorized and using the built-in online
html editor, a full description including photos can be prepared with regular
html graphical effects.
o
Tell-a-friend – Use the viral
referral page to enable visitors to recommend pages
o
Conference and Tradeshows- Use the
tradeshow module to enable people to register for conferences and tradeshows.
Even enable speakers at the events to post their collateral materials in
advance of the event for registered users to access from their home or office
computers.
o
Email Newsletter – Manage multiple
mailing lists and multiple newsletters with automatic unsubscribe capability.
Send out newsletters anytime you want.
4. Invite Feedback
o
Surveys - See what people's opinions
are with unlimited custom surveys.
o
Message board (forums) - discuss
topics of interest and have moderators create discussion sessions.
o
Newsletter platform – includes option
for multiple mailing lists and automatic maintenance of subscribe/unsubscribe
requests.
5. Track Visitors with Reports
o
Live Reports - let you see who visits your site and what they
do.